I’m taking a quick hiatus from my philosophy of positivity to share my observations around a distinctly non-positive experience I had recently.
I ran a “Boosted Post” from my Flightless.co Facebook business page, as a little experiment. I had new content, I’m working to build my audience as I gear up for a Valour kickstarter campaign, Facebook display ads convert really well for Mobility on Demand, so I thought I’d give it a shot.
The boosted post featured original content from this blog. (Specifically, the Valour backstory.) Full disclaimer, I know this wasn’t an ideal ad: several equally-emphasized calls-to-action, many clicks through to a ‘conversion’; more on crafting a good ad in another post. But as we’ll soon see, my ad content never had a chance to fail on its own merit. Continue reading
A theme I see fairly often among makers, geeks, and other tech folks (three groups to which I wholeheartedly swear allegiance), is a dismissal of “marketing” as a discipline not worth committing effort against. But everything in my personal experience as a developer, “start up guy” and product creator leads me to believe otherwise. Most loudly, for Mobility on Demand, I was extremely fortunate to have Andrea Tuttle as cofounder. Marketing is her area of expertise, so she dictates our strategy, while I try to absorb as much as possible as we execute it.
Early on, we started a goofy tradition where we would txt each other “NEW ORDER!!” when a sale came through on our website. What blew me away was when she started following these messages up with “Oh, this one came from our writeup in [whichever specific blog or online magazine]!” How did she know??? Additionally, our site has gone from non-existant to four-figures of monthly visitors in only a few months. How did she do that??? Continue reading