I’m taking a quick hiatus from my philosophy of positivity to share my observations around a distinctly non-positive experience I had recently.
I ran a “Boosted Post” from my Flightless.co Facebook business page, as a little experiment. I had new content, I’m working to build my audience as I gear up for a Valour kickstarter campaign, Facebook display ads convert really well for Mobility on Demand, so I thought I’d give it a shot.
The boosted post featured original content from this blog. (Specifically, the Valour backstory.) Full disclaimer, I know this wasn’t an ideal ad: several equally-emphasized calls-to-action, many clicks through to a ‘conversion’; more on crafting a good ad in another post. But as we’ll soon see, my ad content never had a chance to fail on its own merit. Continue reading